Publishing Videos to a Social Media Site

Marketing Studio makes it easy to publish videos out to YouTube, Facebook, Twitter and LinkedIn. Before you can publish videos, you must create publishing destinations using Video Cloud Studio for the social accounts you wish to publish videos to. For information on creating publishing destinations, see Creating Social Media Publishing Destinations.

To publish a video to a social media site, follow these steps.

1. In the primary navigation, click Media.
2. Do one of the following:
   • In card view, hover over a video card, click the action button (...) and then click Publish to Social
   • In list view, click the action menu (...) next to the video to publish and then click Publish to Social
   • Click on a video to open the video details page and click Publish to Social
3. The Choose Destination page will display a list of all publishing destinations that have been created. Click on a destination and click Next .

   

4. Enter the content for the post. The video fields that are displayed will differ depending on the social media platform you are publishing to. For more information, see the sections for each social media platform:
   • YouTube
   • Facebook
   • Twitter
   • LinkedIn
5. Click Next .
6. Review the post and click Publish .

You can monitor the posting status using Video Cloud Studio. Open the Social module and then click Published in the left navigation. For information on viewing the status of publishing streams, see Viewing Your Social Media Publishing Streams.

Creating a post for YouTube

By default, videos that are up to 15 minutes long can be uploaded to YouTube. For information on uploading longer videos, see Enabling Longer Videos In YouTube.

When choosing a YouTube destination, the following video details can be entered:

• Title - Title of the video (defaults to Marketing Studio title). YouTube supports up to 100 characters.
• Description - Description of the video (defaults to Marketing Studio short description). YouTube supports up to 5000 characters.
• Tags - Tags for the video (defaults to Marketing Studio tags). There's no specific tag count limit; you can use max 30 characters per tag, and the text field accepts up to 500 characters.
• Schedule Post
  • Publish Immediately - To publish the video immediately
  • Schedule Publish Date - To choose a publish date a nd time for the video
• Privacy Settings -
• Notify subscribers when video is posted to YouTube - If checked, your subscribers will see your videos in their Subscriptions feed and may receive a notification that the video was uploaded.
• License and rights ownership
  • Standard YouTube License
  • Creative Commons - Attribution
• Captions
  • Use Marketing Studio captions - Use the captions associated with the video in Marketing Studio
  • No captions - No captions are sent to Facebook
  • Upload captions - Allows you to manually upload a captions file

Creating a post for Facebook

When choosing a Facebook destination, the following video details can be entered:

• Title - Title of the video (defaults to Marketing Studio title). Facebook will truncate after 65 characters.
• Status message - Description of the video (defaults to Marketing Studio short description).
• Facebook Tags - Enter Facebook tag(s) from the list. Note that Facebook manages the tags so they will be checked when typing into the Facebook Tags field.
• Schedule publish date
  • Publish immediately - To publish the video immediately
  • Schedule - To choose a publish date and time for the video
• Schedule expiration date
  • Post never expires - The post will never expire
  • Schedule - To choose an expiration date and time for the video
• Captions
  • Use Marketing Studio captions - Use the captions associated with the video in Marketing Studio
  • No captions - No captions are sent to Facebook
  • Upload captions - Allows you to manually upload a captions file

Configuring advanced settings

• Audience Optimization Interests - Add tags to describe the interests of people who are most likely to enjoy your post. For more information, see the Facebook documentation.
• Location Restrictions - Add countries to include or exclude from seeing the post
• Business partner for posts to this destination - Add a business partner for branded content posts. As you type, a list of matching businesses will appear. For information on Facebook branded content, see the Facebook documentation.
• Allow business partner to boost posts
• Detect Matching Content - Check to enable Facebook rights management. For information, see the Facebook documentation.
• Show in News Feed - Shows video in News Feed
• International Media
• Add as Secret Video - Videos will be accessible only via a direct URL and are not searchable for people on Facebook
  • Turn off Reactions, Comments and Shares - Disallows likes and comments
• Tracking - Assigns a universal ID to track the video across systems. The following Universal ID options are available:
  • Do not assign a Universal ID
  • Use Video ID from Marketing Studio
  • Use Reference ID from Marketing Studio

Creating a post for Twitter

When choosing a Twitter destination, the following video details can be entered:

• Tweet - Text to tweet

Creating a post for LinkedIn

When choosing a LinkedIn destination, the following video details can be entered:

• Title - Title of the video (defaults to Marketing Studio title). YouTube supports up to 100 characters.
• Description - Description of the video (defaults to Marketing Studio short description). LinkedIn supports up to 255 characters.
• Captions
  • Use Marketing Studio captions - Use the captions associated with the video in Marketing Studio
  • No captions - No captions are sent to Facebook
  • Upload captions - Allows you to manually upload a captions file